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A brand can be said to be appropriate when the resulting product is created from many interrelated factors and all of them are designed to change the mindset about the brand. Not only visuals such as website design, logos, colors, and so on, but also voice, vision and mission, as well as company values. For how to create a good brand, learn more about how to create your brand below.
Research and determine your business goals
The first step you need to do when you want to build your business brand is research, research, and research. Why is this research important? Apart from all financial matters such as initial capital, you need to find out what the basic form and main goals of your business are. This sometimes does seem complicated. Because it requires you to think about what has not been done. But don't get confused just yet, you can do research based on the following questions to make it easier.
What kind of business do you want to run in the future?
Are you comfortable with the form of business you want to run?
What products do you want to sell?
Does the product you want to sell have the possibility of being liked by customers?
Are there many competitors?
What kind of potential customers are you targeting?
Define potential customers
After doing research and determining your business goals, then we will discuss the importance of determining potential customers for your business. Identifying who your audience or potential customers are, can make it easy for you to develop a strategy for marketing your product later. For those of you who are still confused about determining potential customers, you can answer the following questions.
Who will buy my service or product (age and gender)?
Why do they need it?
What do they like (hobby)?
Be the most unique
Maybe easier said than done, but that's the reality. Sometimes by providing something different it can attract the attention of customers. The product or service you offer must be unique enough to arouse curiosity and wonder. You can create a brand with an unusual identity.
For example, making food products in the form of fried foods with organic and hygienic ingredients. You surely know that fried food is not a healthy food, but using natural ingredients without flavoring or chemical elements can be something new. However, the most important thing is that you have to consistently carry out promotions so that your brand can be recognized by consumers.
Define a brand name
As a business owner, determining the name of your business is important. This will affect the shape of the logo, product appearance, way of marketing and registration of trademarks. You want a shop name that is difficult to imitate and even become an icon of the products you sell. Therefore, here are some ways that you can use to determine the name of your brand.
Create a new word, for example Pepsi
Reframing unrelated words, like Apple for computers.
Use a suggestive word, Kopiko
Create an acronym from a longer name, such as CFC (California Fried Chicken)
Combine two words: Gojek (Go+Ojek) or Bukalapak (Buka+Lapak)
Decide on a slogan
Even though it sounds normal, the slogan is an important part of building a brand. Slogans can strengthen the identity of the business you are running. In addition, the slogan can also be a description of the brand itself. So that it can attract the attention of consumers.
For example, the word "Whatever the Food" in the slogan Teh Botol Sosro. Indirectly, this slogan explains that whatever food you eat, the best choice for the drink is Teh Botol Sosro. In determining the slogan, you don't need to be too dizzy. Don't make slogans that are too pushy. Like adding words of invitation to buy your product. For example "Let's buy/Only This Product is suitable".
You can make it more interesting by adding personal words. For example, "Find peace of mind with coffee A." Besides, product conformity, the words "find peace" can show a good relationship between your brand and customers.
Brand logo design
A logo for a brand generally consists of several visual cues, such as shapes, symbols, numbers, and words. By having a logo, you can make it easy for people to recognize and even remember the brand of your business.
Have you ever canceled buying a product, because the logo from the store was unconvincing or seemed random? Well, that is one of the effects of choosing a bad logo to build a brand. Therefore, the logo in a brand is important. Here are ways that you can apply to create a logo design that fits the brand you want.
Apply the brand across all business channels
When you have carried out the steps above, then the next step is to apply the brand that you have created to all of your business channels. Starting from the website, social media displays, and photos of each product. By doing this, you will easily carry out promotions and approaches to customers. In addition, the logo attached to each product can also make customers easily recognize the brand of your business.